Collaboration in the workplace brings many benefits to an organisation, from cross-departmental information sharing to more effective communication throughout your business. Encouraging your internal team to collaborate with colleagues across the business will help to streamline your external output, providing your customers with a greater level of service.
Trust
Collaboration breeds a culture of continuous improvement and increases the whole company focus on reaching the company’s objectives, but an element of trust is required so that employees feel its benefit. When employees understand how they can personally benefit from collaboration, they’re more likely to be forthcoming with knowledge and information that will help their colleagues and team to succeed.
Internal trust
Building this internal trust is the first step in creating a brand that is considered trustworthy by its customers. Once the different departments in your business are comfortable with trusting one another to communicate important and relevant information, you will have created a collaborative culture, with each department working together to reach the company’s goals.
External impact
For your customers, this internal collaboration won’t go unnoticed. Whatever product or service you provide, it will have at its core a workforce committed to sharing information and working together to give your customers the best possible experience of your business. When you're successfully collaborating internally, it will positively impact your customers' experience of your business. If every employee that your customers speak to gives the same impression of your brand, whether that be by promoting the values, or speaking as an advocate for your ethical production practices, customers will begin to believe what they’re told.
Consistent messaging
Collaboration breeds consistency. As information is openly shared throughout your business, your employees will all be ‘singing from the same hymn sheet’. Consistency breeds trust when both internally and externally, the same messages are shared. Your employees will feel they work for an employer they can trust and therefore bring a more open, complete effort to work each day. Your customers, in turn, will feel comfortable that your brand is one that is true to its words when your messaging externally is consistent.
If you’re looking to build trust with your customer base, and want to first improve collaboration throughout your team, Noddlepod could be the answer you’re looking for. To read more about the Noddlepod features, click here.